$10m for socks, $0 for good fiction

Paula Guran gets outraged over SciFi Channel's $10 million marketing plan for its new show "Triangle." The main feature of this plan: Socks. Not pairs of socks, but single socks left in various places.
The reason this galls so much, outside of the ridiculous amount of money spent on advertising a miniseries, is the idea that 1/100th of that budget could have been used to keep SciFiction going.
Speaking of which, The EDSF Project, have you picked out your story yet and written an appreciation? Well, why not? And don't forget that until January, new fiction is still going up at SciFiction.