Caitlin Kiernan is trying to start a cultural revolution: Wear more T-shirts celebrating your favorite authors and books. Everybody wears their favorite band's T-shirt, why not your favorite author? Makes sense to me. How cool would it be to have a "Great Gatsby" T-shirt or an Edgar Allan Poe T-shirt? Or go more obscure and have the R.A. Lafferty T-shirt. If I wore T-shirts more often, I'd be jumping on this bandwagon.
(The fact that Kiernan is selling T-shirts at Species of One shop has nothing to do with this.)