Mamatas on mainstream horror

Nick Mamatas dissects mainstream horror.
The mainstream of horror fiction of the past five years:
makes the following statements as regards class, gender, race, urbanization and pets:

...

creates a sense of identification by displaying the thoughts of the POV character in increasingly annoying italics

offers a protagonist demographically slightly better off, whiter, and more suburban than than stereotypical drug store/Wal-Mart (as opposed to bookstore) book buyers

...who consumes name-brand products, especially Pepsi

...and who, while looking in mirrors, contemplates either a recently-broken nose or a widening ass