Amazon's new thing

So Amazon has started a new thing, called a Plog. Well, really it's not a new thing at all, just new for them. A Plog is a "personalized Web log," and as far as I can tell, it lists your recent purchases and Amazon recommendations. It looks like Amazon is the plogger, although it's attached to your account. It's kind of an interesting idea, I hope they do something with it.