Over at Ed's Place, author Ed Gorman says:
"Variety pointed out that this year five different movies that have been scourged by critics not only opened at numero uno but even had legs. This weekend's 'Van Helsing' is the latest example. I probably read eight or nine reviews of it. None had even one good thing to say about it.
"I'm pretty sure publishing operates this way. A number of bestselling writers are consistently trashed by reviewers but it hasn't damaged their careers. That's why I'm usually reluctant to show prospective editors my good reviews. How nice, they say, being polite. But they know and so do I that reviews generally don't sell books. It's like saying to the editor, My Mom thinks I'm really swell."
It is interesting, no? I know more than a few people who say they look at reviews and whichever movies are given bad reviews, they go out and see them.
I, on the other hand, like reviews. But I rarely like just one. I want to read a whole bunch of reviews to get a sense of what the movie is like and what reviewers have problems with. This is why Rotten Tomatoes is brilliant. In one burst, I can see a whole lot of reviews. And looking at Van Helsing, I can pretty much say it's not going to be very good.
But this isn't always true. Take Deep Rising, an earlier Stephen Sommers film. Rotten Tomatoes gives it a 26% rating, just 2 points over Van Helsing. All right, admittedly it's kind of stupid and is all about giant monsters and explosions. But it doesn't sell itself as anything else. In fact, it gives you some characters and humor to boot.
And horror movies, I almost never trust reviewers on gory horror movies. They seem to get so blinded by blood and guts that they can't comprehend the rest of the movie.
So what do you do? I'm not sure. I usually only go to the theaters to see movies I'm sure about it. When I'm renting movies though, I'll pull out anything that vaguely interests me and give it a try. This means I miss a few good films in theaters and I suffer through a lot of bad ones at home (although at home I can turn it off without losing $10.)
In the book world, things are a bit different. I only use reviewers to tell me about books I know nothing about. Otherwise, I stick with authors I know, classic books or books recommended by authors I love.
So, use my new comment feature, tell me how you use (or don't use) reviewers.